Project-1: Drug marketing and Physician Targeting
With the increasing competition within pharmaceutical companies and tight regulations by the governments, it has become very difficult to market their drugs and target the physicians to prescribe their drugs once tested properly. So the role of Sales and marketing in pharmaceutical industry has become more critical in the recent times. In this article we will discuss how a machine learning model will help in analyzing the data, and predict the right physician to target, so as to market their drug.